PARIS – 12 June 2017 – The Olympic Channel today announced that it has reached a cooperation agreement with the International Federation of American Football (IFAF) to collaborate on content for the global platform. The new cooperation agreement bring the number of the federation partners who have announced similar agreements with the Olympic Channel to 54.
“We are excited to welcome new partners to the Olympic Channel,” said Mark Parkman, general manager of the Olympic Channel. “The global platform continues to evolve and provide more opportunities to all sports within the Olympic Movement as we work together to expand the reach of these sports and introduce new sports to our audiences.”
“Video distribution is key to attract more fans worldwide to our spectacular sport” said IFAF Secretary General Zorica Hofman. “The Olympic Channel is the best way for us to reach a new global audience that will make it possible for us to grow the sport virtually everywhere in the world.”
In 2017, the Olympic Channel is currently scheduled to present nearly 500 competitions across 210 events in coordination with its partners.
In addition to live event streaming, the Olympic Channel works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an ancillary platform to distribute content that are complementary to current broadcast and distribution arrangements.
The Olympic Channel is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
About the Olympic Channel
The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com
About the International Federation of American Football
As the international governing body IFAF looks after American Football and its three disciplines: tackle, flag and beach football. The first national American Football federation outside of the United States was founded in Canada in 1896, as Canada already had a long history with Canadian football. Japan was also an early adopter of American football, establishing its national federation in 1936. The first European federation was formed in 1976. Since then, the sport has experienced a significant expansion, especially in Europe, culminating in the founding of the European Federation of American Football in 1993. Five years later (1998), the International Federation of American Football was officially formed. The IFAF became a pro-visionary member of SportAccord in 2003, and became a full SportAccord member in 2005. In 2013 IFAF was granted provisional recognition to the International Olympic Committee (IOC). In 2014, IFAF became a member of Association of IOC Recognised International Sport Federation (ARISF). IFAF is composed of 103 members nations on six continents (North and South America, Europe, Asia, Africa and Oceania), all of which possess national federations dedicated solely to American football.